   
Are your email response
rates improving with every send?
Email marketing is the most
effective tool in your workshop. It is also the most under utilized.
Learn
the step-by-step system that our clients use to improve deliverability, open
rates, response, & ROI. We've even included test results so you can see what
worked and what didn't. Before you know it, you will be an email
marketing superstar! .
How would
your business change if you increased the effectiveness of your email marketing
by 10% or more?
Does your
email marketing program need a makeover? If your
response rates, average order, click throughs, and sales are holding steady or
declining, then the answer is "yes." If your opt outs, bounces, and spam
reports are increasing, then it is "yes", again.
Email
messaging is the most powerful tool in your marketing arsenal. Used correctly, it
improves your relationship with customers, generates sales, and minimizes
operational challenges.
In
today's competitive and changing environment, maximizing the return from every
resource is critical. This usually requires a complete makeover which is time
consuming and expensive. Fortunately, overhauling your email program is cost
effective and efficient. And, it is simple, if you have a guide.
Our testing of different
strategies gives you a head start.
While the
best tests are the ones you conduct yourself, getting started can be a
challenge. What do you test first? How should you test it? When is the best time
to test? These questions are just a few to ask before you start your makeover.
We have
been through the trial and error stage. Using the lessons we learned, we
developed an action plan to streamline the process. It helps our clients improve
their email campaigns. It will help you, too.
Our tests
have shown:
-
How to
improve open rates by adding personalization.
-
The optimal position for
subscription information to reduce spam reports without increasing opt outs.
-
How to segment customers to
improve response
-
Optimal times for sending
emails.
-
How often to send emails.
-
The best soft marketing
techniques
The Email Treasure Map
includes specific results and the steps required to determine your company's
best strategy.
Benefits →
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