Customer Loyalty Toolkit

2 Guides + 2 Worksheets = 4 Sight

Do you ever wonder why some customers purchase once or twice and then disappear?

Your service is excellent, the product is top notch, and your promotional offers are generous. Even so, every marketing attempt to motivate these customers fails to generate a response.

The Customer Loyalty Toolkit provides everything  you need to identify the different customer types so you can target them with the right message at the right time. It increases response while reducing costs.

The Toolkit includes:

Marketing to the Customer Life Cycle - A guide for identifying and retaining your best customers. Managing customer expectations from first purchase through their lifespan is much easier when you know their type. This ebook introduces you to the different customers and shows you how to identify them by their behavior. It is a must have for every marketer who is serious about customer loyalty.

Customer Analytics Made Simple - Measuring customer acquisition, retention, and their associated costs just got a lot easier. Instead of wondering what information should be included, simply follow this guide. Each piece of data required to calculate detailed customer analytics is identified and clearly defined. If that isn't easy enough, there are fill-in-the-blank worksheets that make it even easier. Are you ready to get started?

Only $99

 

Customer Acquisition and Retention Worksheets - This Excel worksheet provides the calculations required to identify customer movement trends from first purchase to seasoned buyer. It provides sales information as well as the number of people in each category. It also calculates acquisition, attrition, and retention. Sample information is shown below:

 

Click here to download a sample report

To see how to calculate acquisition and retention click the arrow to watch the video.

 

Each field that requires your input has tips to help you place the right information in it. Simply point your mouse at the field in question and the tip will appear. How easy is that?

 

Acquisition and Retention Costs Worksheets - Another simple way to track information. When your add your marketing costs and customer information, the worksheet calculates acquisition costs, retention expenses, and retained customer contribution.

These tools save you time and make you money. AND, the complete toolkit is only $99.

Start understanding your customers better today:

Did you know that hit-&-run customers are tagging your company? They come to your business looking for a specific item. After they make their purchase, they don’t have any reason to buy from you again. They are not part of your target market. They don’t fit any of your profiles. They ignore your marketing genius. And, they cost you a lot of money.

I must confess that I am a hit-and-run customer. (I’m betting that you are one, too.)

It wasn’t intentional, but I am still guilty. Two years ago, my son decided that he wanted to learn to play the violin. He asked for one for his birthday. I searched the Internet for the right size at the right price. When I found the best deal, I placed my order. It turns out that playing the violin isn’t as much fun as baseball, so we moved in a different direction. Now, two years later, I am still receiving catalogs for musical instruments. I seriously doubt that I will ever order from them again. Every penny they spend marketing to me is a penny wasted. But, how would they know?

If they are using RFM (Recency, Frequency, and Monetary Value) analysis, they may have a clue now. I am definitely out of the recency and frequency range. The problem is that it takes months to identify hit-and-run customers with traditional analytics. So, month after month, marketing dollars are spent on customers who won’t order again.

Market smarter:

Only $99

 

The bad news is that you can’t do anything to change it.

The number of hit-and-run customers is on the increase. Our commerce dynamics have changed. The marketing team at your company used to choose your customers. They identified your best buyers, then used demographics and other tools to target similar folks. It worked well, so it became the standard operating procedure.

Now, customers choose the companies. When they have a need, or want, they search the Internet for the item and place their order. Most of these buyers are not part of your target market. They are looking to fulfill a unique need. Once their purchase is complete, they probably won’t buy from you again.

The cloak of power has changed and you have to adapt…or fail. If you use the same marketing techniques for hit-and-run customers as you use for your target market, you are simply throwing money away.

Only $99

 

How much money are you throwing away?

It depends on the number of hit-and-run customers in your house file and your marketing plan. For example, if you acquire 10,000 hit-and-run customers this year and mail them 12 catalogs at $0.75 each, you lost $90,000. While it is unrealistic to think that you can flag them with their first order, the sooner you identify them as hit-and-run buyers, the less you lose.

The first step in identifying hit-and-run customers is to evaluate your customer acquisition and retention. How many customers purchased one time or two? How many people have reached the buyer status of three or more orders? What is your acquisition cost? How about your retention costs? What data do you need to acquire this information? Do you know where to start?

If you are starting to get a headache just thinking about it, let us show you the way. Instead of worrying about hit-&-run customers, take the first step towards long term loyalty by buying and using this toolkit.

When you have completed the worksheets, you will know:

- Acquisition and retention rates.
- Average sales dollars by customer behavior
- Costs for acquiring and retaining customers
- How your direct, ecommerce, store, and social customers compare to each other.
- If you have a hit-and-run problem
- How to balance customer acquisition, retention, and costs

How long would it take you to figure out how to calculate this information and create the workbook? Double the time you estimated and you may be close. We make the analytics simple by detailing the steps and reasons. Even so, it isn’t easy. It takes time and effort to capture the data. But, the improvements in growth and profitability certainly make it worthwhile!

Only $99

 

Why should you order now?

Reason 1: Successful management begins with measurement. Measuring your customer acquisition, retention, and costs moves you down the path towards improved growth and profitability.

Reason 2: Today’s economical climate demands prudent cost management. Refining your marketing strategies by identifying hit-and-run customers allows you to reduce costs without reducing revenue.

Reason 3: More money in your bank account. Your cost for this guide is minimal compared to your return on investment when you start marketing smarter.

Reason 4: The sooner you start, the faster you see results. Every day you wait costs you more money.

Four Tools = More Profits:

Marketing to the Customer Life Cycle

Customer Analytics Made Simple

Customer Acquisition and Retention Workbook

Acquisition and Retention Costs Workbook

$99

Still not sure? If you have any questions, please email us at
admin@wilsonellisconsulting.com