Integrating Direct Mail, Social Media, and Ecommerce for Growth and Profitability

Wilson & Ellis Consulting

Building Blocks for Integrated Marketing & Operations

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A Step-by-Step Action Guide for Increasing Open Rates, Click Through, & Response

(Improving customer relations and profitability along the way)

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Multichannel Marketing

Are you capitalizing on the new opportunities in our global economy?

It is an exciting time to be in marketing. Emerging channels and technology allows us to communicate with customers in ways that was inconceivable a few years ago. There is a world of opportunities for companies willing to move out of their comfort zone into new media and markets.

Social media is the hot marketing topic. How do you use it to serve your customers and grow your business? There are those who declare that direct marketing is dead. They recommend replacing all print promotions with social media tactics. We see the world differently.

Social media is an add-on to traditional marketing, not a replacement. We love it, but recognize its limitations. It provides direct one on one contact with your customers so you can start and improve relationships. But it only works if they want to engage with you. Choosing to eliminate all other marketing shrinks your universe.

Combining direct marketing with social media provides the greatest return on investment.

Today's technology provides tools to convert data into actionable information so you can provide an exceptionable shopping experience on a shoestring budget. The challenge is knowing the right mix of marketing tactics and data to use to grow your business.

We use analytics combined with traditional marketing techniques and social media to help companies improve sales, service, and profitability. This includes:

Creating and implementing detailed marketing plans.

What is the best way to grow your company in a web 2.0 world? We help you profile your customers by evaluating their lifetime value, lifespan, and contribution to create a detailed customer contact strategy. Our recommendations include direct mail, email, and social media as appropriate for your business.

Helping companies blend marketing and operations to provide a consistent brand experience across channels.

Effective marketing tactics acquires and engages customers. Delivering on the promise keeps them coming back. Let us help you identify and eliminate the barriers between departments. It reduces costs, increases sales, and improves profitability.

Developing and implementing relationship strategies that match your customer expectations and corporate culture.

Customer relationship requirements are different for every company. Strategies that work for one business fail to deliver for others. We help organizations find the best ones for their customers and culture.

For more information about our services, click the links above or click Next below.

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