Social Media 4 Direct Marketers - The Guide for an Integrated Social Media and Direct Marketing Strategy

Includes membership in our interactive group so you can get answers to your social media and direct marketing questions

"It's not a matter of if your company will use social media, it's a matter of when."

Your customers are online and looking for you. They want to connect with the companies they love. If you aren't there or aren't responding when they reach out to you, they'll go somewhere else. It's up to you to be available and keep them engaged.

The premise that "it's all about the conversation" is a myth. It's not. It's all about meeting customer expectations to increase satisfaction and sales. Perhaps you've read the articles about how traditional marketing is dying. Or, seen people tweeting 24/7 and wondered how they do it while serving their customers. If you've ventured into the social media arena, don't you feel like screaming after spending hours, days, or weeks posting or tweeting without any return on your investment?

Or, maybe you're still a spectator. You've been watching for the right time to jump in, but it's starting to look like everyone is so far ahead you'll never catch up. Not only can you catch up, you can move ahead with the right strategy for your company.

Your customers are there. Shouldn't you be maximizing your opportunity to connect with them?

Here's your chance to break out of the conversation mold and start converting browsers into buyers.

Social Media 4 Direct Marketers 2.0 is a smart start introduction to effective implementation and measurement of an integrated marketing strategy.

The world of social media is confusing and contradictory. Stories of idea viruses spreading like wildfire generating a never-ending revenue stream at minimal cost are bewitching. All it takes is a few key influencers to start the process and your company will be the talk of the world.

You’ve read the stories and think that there’s a chance that social media is right for your business. Then you hit the brick wall of questions:

It’s enough to make you run screaming in the opposite direction or sit paralyzed in fear of failure. But, then you see your competitor’s invitation to become a fan on facebook and follow them on twitter. You know you need to do something or you’ll be left behind, but what?

...is the definitive guide for people who want bankable results, not just followers, friends, and fans. Social Media 4 Direct Marketers isn't a hype-filled eBook about how the Web 2.0 world replaces traditional marketing. It is a systematic approach for creating a social media presence that enhances your direct marketing. It begins with an introduction to the Web 2.0 world and ends with how to integrate your online presence with your direct marketing channels.

Throughout the guide, you’ll see real examples of companies using social media to improve customer relationships and grow their business.

Equally important to what the guide includes are the things you won’t see in it. There are no promises of unlimited free publicity, wealth acquired by chatting, or unproven tips and tactics. Everything in the guide has been tested and proven to work.

We are so confident that you will find this guide an invaluable tool for your social media strategy planning and execution, that we’re offering a 100% money back guarantee. If you don’t like it, just ask for your money back. We know that you’re busy, so we’re giving you 60 days to decide. Take your time, test some ideas, and see if they work. If you’re unhappy, let us know that you want a refund. It’s that simple.

Social Media 4 Direct Marketers is written by a direct marketer with years of experience who knows how to test cause and effect and used that knowledge to test social media. You know the difference between testing and theory because good direct marketers test everything. They measure the results, and, they adapt their strategy to maximize their return on investment.

The guide is designed so you can cut through the hype and get to the benefits of an integrated strategy. It focuses on creating the best strategy for your company, instead of copycatting your competition. Whether you are brand new to social media or have been dabbling in it for a while, it will help you move your engagement to the next level.

"It's not a matter of if your company will use social media, it's a matter of when.

In this useful guide, Debra Ellis describes precisely where and how direct marketers can add social media to their existing communication efforts.

From tools and techniques to success metrics and resource requirements, this is an indispensable field manual you'll refer to again and again and again."

One reviewer said, “Overall, this is a fantastic resource you have put together. Well worth the price.”

He thought that the price was $99. For a limited time, we’re offering Social Media 4 Direct Marketing 2.0 at only $49. (AND it's only $9 right now!) If it saves you one hour of time, it has more than paid for itself. We know it will save you a lot more than that because we did all the testing for you.

(Premium Package includes two books - "Social Media 4 Direct Marketers" and "The New Rules of Multichannel Marketing")

The bonus offer makes a good thing even better. For $10 more, you get The New Rules of Multichannel Marketing, a guide to customer behavior in a multichannel market.

Start using the changing market to your advantage

Promotional marketing isn't enough to engage empowered consumers. They require a 360° approach that includes every department and touch point. Marketing and service have evolved from departmental to corporate functions. This special guide:

Explains why the power of choice affects your business even when you don't increase consumer options.
Identifies the six types of customers and why they are important to your company.
Encourages disruptive thinking because your biggest corporate threat may not include your competitors.
Explains why your best customers and products are losing value.
Presents strategies for re-inventing your business model.
Includes specific examples of companies navigating the global marketplace.
Provides tips for inspiring change in your organization.

"One of the tenets of successfully using social media is for a company to speak with the voice of the customer. That's exactly what Debra does with Social Media 4 Direct Marketers.

This isn't a social media book that's been tweaked so it appeals to direct marketers. This is a successful direct marketer writing a book about how people just like her can use social media to effectively connect with their customers and grow their bottom lines.

It's jargon-free and Debra gives you a nuts and bolts approach to how you can add social media as a compliment to your existing direct marketing efforts. No BS, no fluff, just a common-sense approach using social media that will give you the blueprint for getting solid business results using these sites and tools."

Mack is a social media strategist and trainer that helps companies learn how to use social media to more effectively connect with their customers and grow their businesses.

This group is dedicated to helping you get the answers and direction you need to create an effective integrated strategy. Membership is limited to the people who have purchased copies of the PDF guide from Wilson & Ellis Consulting. Once you join, you can ask questions or provide answers from your experience.

Our goal is an interactive community helping each other navigate a constantly changing business environment. There'll be weekly updates along that way on strategy, tools, and tactics to help you successfully manage an integrated marketing approach.

Format: "Social Media 4 Direct Marketers" and "The New Rules of Multichannel Marketing" are eBooks in a digital format (PDF).

Guarantee: 100% money back guarantee. If you are unhappy with the guide for any reason just let us know within 60 days of your purchase and we’ll issue a full refund.

“This 90-page eBook is brilliantly executed and chock full of excellent examples of how successful companies are integrating traditional direct marketing with new social media opportunities.

Debra has clearly outlined the process that marketers must go through to integrate effectively, starting with a vision of your community and considering your company’s corporate culture, and provides detailed advice on metrics and analytics.

She takes you logically through the four levels of social media participation, and provides added bonus tips and advice to readers.

I highly recommend this guide to any marketer in the Direct Marketing field, and any marketer looking to better understand how best to integrate direct marketing with social media.”

Lisa works directly with executives and the C-Suite across industries in the areas of leadership, marketing and social media.