Category — Reactivation
Customer Reactivation – Do You Know Which Customers are MIA or RIP?
Somewhere, deep in your house file, are customers that are missing in action (MIA). Service and quality issues have alienated some. Others have simply gone quietly into the night. They left without complaint or fanfare. Emails are unanswered and catalogs are ignored.
Maybe they have completed the lifecycle for your merchandise, never to order again. If so, they are gone. Let them rest in peace (RIP).
Or, maybe they are just taking a break from shopping. If this is the case, without an active plan to stop them, they will evolve from MIA to RIP (resting in peace). Since it costs four times as much to acquire a customer than it does to reactivate one, now would be a good time to start a reactivation program. [Read more →]
