Category — Strategic Planning

About ten years ago, there was a movement in the catalog industry to reduce mail volume. It seemed like a good idea. Customers were increasingly migrating to websites to place their orders. Segmented sales were down. Order processing costs were significantly lower for web orders when compared to the call center. Why spend the money to mail catalogs when people were ordering online? [Read more →]

How do you blog? How you answer that question determines whether you should continue reading this post or mosey on along to something better. If your online commentary consists of daily musings for your pleasure, then move on to the next thing. But if you blog as part of a bigger marketing strategy, keep reading.

Effective blogging is hard work. It requires research, analytics, creativity, and inspiration. But, most of all, it requires a dynamic strategy that is flexible and adapts to your community and technological changes. To maximize the return from your efforts, you need to periodically review your plans, progress, and projections. [Read more →]

In five months, give or take, you will receive your first holiday order. If you are like me, that seems like a long time away. When your “to do” exceeds your time, it is hard to think about tomorrow. Thinking two seasons forward is almost impossible.

But, what if I told you that what you do now can make or break your holiday season? [Read more →]