Category — Branding

Many purveyors of social media have declared that traditional marketing is dead. In their minds, direct mail was the first casualty in the battle between viral and old school sales tools. Their rally cry “Stop marketing and start engaging” is gaining traction as companies seek new ways to generate revenue without increasing costs.

The idea of going viral in a social media world is appealing. It’s easy to imagine your company racking up page views on YouTube, tweets on twitter, and posts in blogs around the world. It is only a matter of time before mainstream media picks it up and your shopping carts and cash registers are filled. [Read more →]

I received a Christmas card and letter yesterday. Since Christmas was almost five months ago, it was very late or extremely early. It was from my sister, and it was late.

The enclosed letter explained everything. (Not really. It explained why there was a Christmas card in my mailbox in May. If you know my sister, you know that there is a lot more that needs explaining.) Okay, back to the letter… [Read more →]

It’s almost March. Do you know where your customers are? They are probably hunkered down waiting for the storm to pass. When it does, the floodgates will open and the shopping will commence.

Will your customers be eager to order from you when the holiday season kicks off in October? Or, will they have forgotten your great products and wonderful service? Times are tough now, but the upturn is just around the corner.

The steps you take now create the environment required to attract and keep customers. [Read more →]