Category — Viral
How to Capitalize on Great Content with a Long Marketing Tail
Creating great content doesn’t guarantee that anyone will read it. The marketing puzzle requires more pieces to attract visitors to your site. Long marketing tails come when content, community, search engine optimization (SEO), and demand work together. Sometimes, a long tail is a surprise. When that happens, expand your reach by capitalizing on it. [Read more →]
Do You Own Your Marketing Message or Are You Just Another Fish in the Pond?
When marketing trends start to go viral, it is tempting to jump in. It is natural to want your message to match the hot theme of the day. This is especially true when it looks like everyone is leaving you behind. But, if your presentation and actions aren’t in alignment with the message, you may do more harm than good.
Supporting the environment is a good thing. Adding a “green” tagline without reducing, recycling, or reusing isn’t. Marketing products to save the planet without participating in the green movement is offensive. [Read more →]
Why Direct Mail Still Works in a Social Media World
Many purveyors of social media have declared that traditional marketing is dead. In their minds, direct mail was the first casualty in the battle between viral and old school sales tools. Their rally cry “Stop marketing and start engaging” is gaining traction as companies seek new ways to generate revenue without increasing costs.
The idea of going viral in a social media world is appealing. It’s easy to imagine your company racking up page views on YouTube, tweets on twitter, and posts in blogs around the world. It is only a matter of time before mainstream media picks it up and your shopping carts and cash registers are filled. [Read more →]
