Blending Channels, Departments, & Divisions into Exceptional Customer Experiences

Category — Fulfillment

Why Your Website & Order Management System Have to Speak the Same Language (or, How I Ended Up Being a Fool)

Dialects are funny things.

They make two people speaking the same language sound completely different. And, if you aren’t careful, the message is lost is translation. In a social environment, miscommunication can be amusing. In your company’s processes, not so much.

A few years ago, I attended a series of pre-wedding parties in another state. At the outdoor brunch, a lady joined us. When the hostess asked where her husband was, she commented, “I left him in the hearse.” I looked around for reactions. No one seemed surprised by her response except me.

Since I am an avid subscriber to the “it is better to keep you mouth shut and be thought a fool then to open it and remove all doubt” philosophy, I kept my mouth shut. The rest of my day was spent [Read more →]

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