Category — Logistics
Low Tech Solutions in a High Tech World
In a world filled with gadgets and gizmos, all problems seem designed for high tech solutions. But, sometimes, the best answer is low tech or no tech.
This is the case with the DiveCam. It is used to provide close-up coverage of the divers as they compete for Olympic Gold. Garrett Brown’s clever invention uses gravity to synchronize the camera with the diver. (For more information on the DiveCam, read the WSJ’s article “Now Diving: Isaac Newton” in today’s edition.)
Ingenuity trumps technology again when UPS designed right turn only routes to save time, miles, and fuel. Combining right turns with no engine idling, they save millions of gallons of fuel annually.
You don’t have to be a genius or billion dollar organization to benefit from low-tech and no-tech solutions. Look around your operations for simple ways to save every day. For example, [Read more →]
Multichannel Service, Social Media, and A Shopping Experience to Write About
Rarely does an experience with a company amaze me. So when one does, I have to take a seat and catch my breath. This is one of those times and I have to share it with everyone.
Dillard’s Inc. has thoroughly impressed me with their customer commitment and social media savvy. On July 31, I used a shopping experience as an example of how logistics are challenging for multichannel companies. The same day, I received a response from a representative of Dillard’s. It began with a comment on my blog and continued offline. [Read more →]
The Next Best Thing to a Seamless Shopping Experience…
…is a quick response to your experience. The Internet is a wonderful tool for communicating with customers, if you use it. My comments on July 31st about a Dillard’s shopping experience received a quick reaction from one of their employees. It seems that they are working to improve their brand.
Monitoring and responding to blogs is a part of brand management. Using the information to improve your organization is good business sense. I am routinely asked in interviews “who does multichannel right?” My answer has always been, “Nobody, yet.” I am looking forward to the day when I have a list of companies who have set aside departmental differences and successfully implemented logistical systems to provide a seamless shopping experience.
